Tarkan’s Album Dünyayı sesiyle resmeden sanatçı. Her not, bir başyapıtThe artist who painted the world with his voice. Each note,
Tarkan: Beyond the Music, The Videos
Are you ready for a visual journey into Tarkan world? In our new “Kamera arkasi” section, we take you behind the scenes of his most iconic music videos. Discover the concepts, stories, and impact of every video that has defined an era. An in-depth analysis to experience every song not just with your ears, but with your eyes.
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Tarkan Collection: Buy CDs and Digital Listening
Analysis: Yap Bi Güzellik (Behind the Scenes)
This behind-the-scenes video, published on July 22, 2022, offers a fascinating look into the creation of the music video for “Yap Bi Güzellik.” The analysis reveals a complex production process and a vibrant atmosphere on set.

Details on the Song and Production
The lyrics for the song were written by Tarkan, while the music was a collaboration between him and Ozan Çolakoğlu. The arrangement was also handled by Ozan Çolakoğlu. The song was produced by Doğan Music Company (DMC), one of the most important record labels in the industry. The music video was shot in Istanbul over two days, directed by İrfan Yıldırım and produced by Neptune Film.
The Concept and Story
The video’s concept is to provide a “behind the scenes” look at the making of the official music video. It takes us through the entire production process, from early morning preparations to the completion of the shoot. The narrative focuses on the teamwork and synergy between Tarkan and his production crew, offering an intimate and professional glimpse into the world of music video creation.
The Scenography and Key Elements
The production used several carefully chosen locations to support the video’s narrative:
- A stylish, modern interior, suggesting a luxurious and contemporary setting.
- A balcony with a breathtaking city skyline view, adding a touch of grandeur and romance.
- An underground parking garage, creating a mysterious and urban contrast.
The video also highlights the use of different outfits, a large professional crew, and technical equipment, all of which contributed to the high-quality final product.
The Impact and Popularity
The behind-the-scenes video for “Yap Bi Güzellik” received over 680,000 views and nearly 9,000 likes. These numbers show a strong interest from fans not just in the final music video, but also in the creative process behind it. The video solidified Tarkan’s image as a dedicated professional who is deeply involved in all aspects of his work.
Analysis: TARKAN – Yolla (Behind the Scenes)
This behind-the-scenes video, released in 2017, takes us to the heart of the “Yolla” music video’s production, showcasing not just the effort but also the passion behind a successful project. The analysis reveals a meticulous attention to detail, impeccable professionalism, and a highly collaborative atmosphere.
The Concept and Story
The behind-the-scenes video focuses on the energy and dynamism of the production. The concept is not based on a complex plot, but on the interaction and creative process itself. Tarkan and his team are the true protagonists, with the video documenting choreography rehearsals, creative discussions, and the technical work. The objective is clearly perceived: to create a visually powerful and compelling music video, just like the rhythm of the song.
The Scenography and Key Elements
The production used several minimalist sets to highlight the artist and the choreography:
- Yellow Background: A warm and vibrant setting with elaborate lighting, used to create an energetic and lively atmosphere.
- Black and White Background: Used in different scenes, these backgrounds offer a strong visual contrast, creating a modern and clean look that perfectly suits the performance moments and group movements.
The video also shows the use of advanced technologies like a robotic camera arm and the presence of a large team, from makeup artists to lighting technicians, as well as musicians and children who actively participated in the shoot.
The Impact and Popularity
The “behind the scenes” video for “Yolla” was a huge success, with over 1.6 million views and 13,000 likes. These incredible numbers demonstrate the fans’ affection and their great interest in every aspect of Tarkan’s career, not just the final product. The video consolidated Tarkan’s image as a meticulous professional and a charismatic leader of his team.
Analysis: Tarkan – Kedi Gibi (Behind the Scenes)
This video offers a glimpse into the production of the official music video for the song, released in 2020. The analysis highlights an incredibly positive atmosphere and a meticulously crafted visual concept.
This behind-the-scenes video, with over one million views, takes us to the vibrant heart of Istanbul for the production of a music video that celebrates joy and summertime cheer. The analysis reveals a playful atmosphere on set and a meticulous attention to the details of the scenography.
The Concept and Story
The video does not follow a linear plot but documents the creation of a setting that evokes a rooftop summer party. The entire concept is based on the location and the energy of Tarkan and his team. The goal is to capture the natural sunlight and the relaxed atmosphere of a gathering among friends, with a touch of eccentricity provided by the set design. The direction is by İrfan Yıldırım, the same director as “Yap Bi Güzellik,” which suggests a stylistic continuity in Tarkan’s production.
The Scenography and Key Elements
The main set is a panoramic rooftop in Istanbul, offering a breathtaking view of the Bosphorus. The set design is rich with details that create an informal and colorful atmosphere:
- Vibrant sofas and clotheslines with colorful garments swaying in the wind.
- Unusual and original objects, such as a vintage jukebox, a toilet bowl, and a shopping cart, which give the video a surreal and fun touch.
The Atmosphere and Interactions
The atmosphere on set is clearly joyful and collaborative. The video shows Tarkan dancing, joking, and interacting with the entire production team, from technicians to artists. This synergy between Tarkan and the crew is evident and helps create a final product that conveys a sense of authenticity and fun. The video concludes with a group photo, a moment that seals the team’s experience and everyone’s commitment.
Analysis: TARKAN – Çok Ağladım (Behind the Scenes)
This video, released in 2019, offers a deep look into the production of the official “Çok Ağladım” music video. The analysis reveals a great commitment to creating a visual atmosphere that perfectly reflects the melancholy and strong emotions of the song.
The Concept and Story
The behind-the-scenes video focuses on creating a dark and introspective atmosphere. The goal was to convey a sense of loneliness and an inner journey, using a cinematic aesthetic. Night shoots and the skillful use of lighting were fundamental to bringing this concept to life, making the music video visually powerful and coherent with the mood of the song.
The Scenography and Key Elements
The production took place in various locations, specifically chosen to create an evocative and mysterious setting:
- Urban Landscapes: Shots in city streets, on bridges, and in narrow alleys, which help to create a sense of isolation.
- Mysterious Settings: Scenes filmed in a tunnel in a wooded area and in a location that looks like a cave, lit with blue and red lights, which add a touch of drama.
The production team made extensive use of special effects such as a smoke machine and drones to create aerial shots that amplify the visual impact. Colored lighting was a key element in defining the mood of each scene.
The Atmosphere on Set and Impact
Despite the night shoots and the cold weather, the atmosphere on set was very professional. The video shows Tarkan in constant interaction with the team, who take care of every detail. The fan interest in the creative process was enormous: the video has garnered over 330,000 views, demonstrating that the audience is fascinated not only by the final product but also by the work and dedication that precede it.
Analysis: TARKAN – Aşk Gitti Bizden (Behind the Scenes)
This video, released in 2012, offers a fascinating and professional look at the creative process, showcasing the hard work and passion behind one of Tarkan’s most successful music videos.
This behind-the-scenes footage, with over 680,000 views, shows a production process that was cutting-edge for its time, with a particular focus on innovation and technology. The analysis reveals a serene and fun atmosphere, where camaraderie and professionalism led to an exceptional result.
The Concept and Story
The behind-the-scenes video focuses on the technical and choreographic aspects of the production. The concept is based on studio shoots, with a focus on the movements of Tarkan and the dancers, recorded from different angles. The use of a black and white backdrop for the filming is notable, suggesting attention to post-production and the insertion of visual effects.
The Scenography and Key Elements
he scenography is minimalist but effective. The shoots took place in a large studio, an environment that allowed the production team to have full control over lighting and movement. The video shows the use of:
- Trampolines for aerial scenes, which add a touch of dynamism and originality.
- A vast team of professionals, including director Eric Heimbold and director of photography Martin Szecsanov, who worked closely with Tarkan to achieve the desired result.
Tarkan wears different outfits, including a black leather jacket, a red one, and a stylish shirt, demonstrating a care for visual details that characterizes his image.
The Atmosphere on Set and Impact
The atmosphere on set seems serene and playful. Tarkan interacts jokingly with all the crew members, showing great rapport with the team. The video shows him preparing, laughing, and congratulating the team after the shoots. The entire production conveys a sense of camaraderie and dedication that certainly contributed to the success of the music video.
Analysis: TARKAN – Disney+ ile Bambaşka Dünyaları Keşfet! I Behind the Scenes
This behind-the-scenes video, released in 2023 with over 180,000 views, takes us into the heart of Tarkan’s collaboration with Disney+. The analysis reveals a high-level production that combines technology, creativity, and an incredibly positive atmosphere on set.
The Concept and Story
The video’s concept is based on the idea of “exploring different worlds,” as the title suggests. Tarkan plays various roles in settings ranging from a mysterious jungle to an elegant retro bank and a futuristic cockpit. The behind-the-scenes footage shows how these worlds were created with a combination of elaborate set designs and the use of a green screen, offering a complete view of the production process.
The Scenography and Key Elements
The production used complex scenarios and top-level professional equipment:
- Physical Sets: A suspended bridge in a forest and the interior of a retro-style bank were built to add a touch of realism.
- Special Effects: A green screen was used to create the most fantastic scenes, such as those in space, demonstrating the production’s ability to merge reality with the world of digital effects.
- Professional Equipment: The use of camera cranes and control monitors indicates that every shot was meticulously handled.
The Atmosphere on Set and Impact
The atmosphere on set was very positive and collaborative. The video shows Tarkan having fun, joking with the director, and playfully interacting with the entire cast. A touching moment is at the end of the shoot when the team applauds Tarkan, who celebrates with them. This gesture underscores a deep sense of camaraderie and the success of the project.
Analysis: TARKAN – “Hop De” (Behind the Scenes)
This behind-the-scenes look at “Hop De” offers a fascinating glimpse into a complex and detailed production, with a strong focus on performance. The analysis reveals a professional yet very fun and energetic atmosphere.
The behind-the-scenes video, released in 2014 with over 315,000 views, takes us to the set of a visually sumptuous music video. The analysis shows how a team of professionals was able to transform a classic setting into a dynamic and modern scene.
The Concept and Story
The behind-the-scenes video focuses primarily on the preparation for a performance in an elegant and theatrical setting. The idea is to blend a classic atmosphere with the modern energy of the song. The footage shows Tarkan preparing to perform with his band and interacting with an actress, suggesting a dynamic and lively narrative.
The Scenography and Key Elements
The production used several sets to create a powerful visual impact:
- A Grand Ballroom: With high ceilings and a large chandelier, this location serves as the backdrop for the band’s performance, creating an elegant and lavish atmosphere.
- Darker Settings: Some scenes are filmed in a hallway or an adjacent room with more dramatic and intimate lighting, which offers a visual contrast and adds depth to the video.
Tarkan wears various outfits, from a dark suit with a hat to a black leather jacket, demonstrating great attention to style and aesthetics.
The Atmosphere on Set and Impact
The atmosphere on set was very collaborative and professional. The video shows Tarkan in great sync with his dancers and musicians, as well as with the production team. There are fun and playful moments that demonstrate positive energy and great camaraderie. His interaction with an actress suggests that the music video also has a story to tell.
Analysis: TARKAN – Coca-Cola Commercial (Behind the Scenes)
This behind-the-scenes video, released in 2019, showcases Tarkan’s collaboration with a global brand like Coca-Cola. The analysis reveals a production process meticulously crafted down to the smallest detail and an on-set atmosphere that combines professionalism with fun.
The Concept and Story
The video focuses on the creation of a commercial with an energetic and celebratory tone. The concept is clear: to associate Tarkan’s vibrant energy with the iconic image of Coca-Cola. The behind-the-scenes narrative is focused on the production process, from the artist’s interactions with the team to the different sets used to create a dynamic and modern visual experience.
The Scenography and Key Elements
The production used several sets, each with a distinct aesthetic:
- A Modern Lounge/Office Area: With sofas and a green screen, this set was used to create a contemporary and clean setting.
- A Backstage Area: With red lights, cases, and concert equipment, this set evokes an energetic atmosphere, typical of a musical event.
The Coca-Cola product is the central element of every scene, present in the artist’s hand and as part of the set design.
The Atmosphere on Set and Impact
The atmosphere on set was very positive and relaxed. Tarkan is visibly at ease, joking and laughing with the team, and interacting with the crew members in a friendly manner. There are moments where he toasts with Coca-Cola bottles and celebrates a successful take with a handshake, demonstrating that camaraderie was a fundamental ingredient for the commercial’s success. The video garnered around 3,200 views, demonstrating the fans’ interest even in Tarkan’s commercial work.
Analysis: TARKAN – Beni Çok Sev (Behind the Scenes)
This behind-the-scenes video, released in 2019, offers an intimate and profound look at the creation of a music video that tells a love story. The analysis reveals a meticulous attention to detail, a collaborative atmosphere, and a Tarkan who is deeply involved in every phase of the creative process.
The Concept and Story
The behind-the-scenes video shows the production of a music video with a clear narrative. The concept is to follow Tarkan’s love story, from the intimacy of a bedroom to the significance of a wedding. The video documents how the production built these scenes to visually tell the song’s story, moving from moments of quiet to moments of celebration.
The Scenography and Key Elements
The production used different settings, carefully chosen to support the story:
- An Elegant Bedroom: With modern furnishings, this scene serves to establish an intimate and personal atmosphere.
- Limousine Shoots: The use of a moving limousine, with cameras mounted on the outside, allowed for dynamic scenes that tell a story of a journey, both physical and emotional.
- A Wedding Hall: The setting up of an elegant wedding hall with Tarkan in a tuxedo and his bride in a white dress marks the culmination of the love story told in the music video.
The Atmosphere on Set and Impact
The atmosphere on set was one of great collaboration and professionalism. Tarkan is visibly involved, discussing takes with the director and crew, and reviewing the footage to ensure the result is perfect. Despite the intensity of the work, there is a relaxed and positive atmosphere, with moments where Tarkan jokes and laughs with the team members. The conclusion of the video, with the team applauding Tarkan and the bride, underscores the project’s success and the strong bond that was created among all participants.
