Tarkan charisma and popularity weren’t only evident on stages or through his musical hits; they also found a powerful resonance in the world of brand collaborations. Throughout his career, the Turkish “Megastar” has become the face and voice of significant advertising campaigns, transforming his iconic image into an effective and memorable communication vehicle.

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These partnerships have demonstrated Tarkan’s ability to transcend mere entertainment, becoming a true endorser capable of connecting with the public on various levels. From supporting social causes to promoting consumer products, and endorsing telecommunication services, each collaboration has strengthened his public image and amplified the brand’s message, creating a unique bond between the artist, the product, and millions of fans.

This page explores the main partnerships that have featured Megastar, highlighting how his cultural influence translated into high-impact advertising campaigns, often accompanied by specially created musical tracks or performances.

For more information about Tarkan’s career and upcoming projects, visit his official website

Tarkan Collection: Buy CDs and Digital Listening

Following the extraordinary championship success of the women’s volleyball team “Sultans of the Net,” their sponsor Trendyol celebrated this achievement by creating an impactful advertising campaign. The commercial featured exceptional protagonists: Megastar and the volleyball players themselves, a union that amplified the message of national and sporting pride. For this occasion, a new and engaging adaptation of Tarkan’s famous song, “Öp” (Kiss Me), was created. The track was re-interpreted with lyrics that resonate with the spirit of the team and its fans. This campaign successfully captured the essence of unity and sporting passion, linking Tarkan’s popularity to a moment of great national success.

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English Translation of the Song “Hep Birlikte Milli Takım” – All Together for the National Team

This enthusiasm makes us run towards victories
This happiness lifts us all and takes us up, to the sky
We, the whole nation, have become one with you, we have united.
Go, Turkey! Let’s put love on this path
Get the victory again with your numbers.
Believe me, with your titles, you are truly unique.
With your points, conquer victory again.
With your spikes, the earth seems to tremble
We are in those wonderful matches…
That moon, that crescent flag, that jersey with the moon and star
Look – look – look – look, we can never get enough!
Our hearts beat fast when you step onto the court.
We are never satiated with this great love.
All together for the National Team!

Musical Details of the Song “Hep Birlikte Milli Takım” (Trendyol “Öp” version):

Original Lyrics: Tarkan – Sezen Aksu

Music: Tarkan – Ozan Çolakoğlu

Arranger: Ozan Çolakoğlu

Production: 3K1A

℗: Hitt Müzik

Released On: 22-08-2023

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The partnership between Megastar Tarkan and Disney+ marked a significant moment in Turkey’s entertainment landscape. Over ten months after its launch in the country, Disney+ continued to strengthen its presence by choosing Tarkan, announced as a brand ambassador from its debut, for a new and captivating advertising campaign.

In the commercial, Megastar invites the audience to explore Disney+’s wide offering, immersing himself in completely different scenarios and influenced by the content he watches. He thus takes viewers on a journey through the Disney+ universe, ranging from romantic comedies to intense action scenes, from gripping documentaries to engaging sci-fi content. The commercial, a result of the collaboration between the teams at TBWA\Istanbul and Disney+, conveys the message “Discover completely different worlds with Disney+” through Tarkan’s dynamic performance. The direction was entrusted to the duo DUAL (Boran Güney and Erhan Yürük), with production handled by Public.

English Translation of the Italian Text Spoken in the Disney+ Commercial:

This morning I woke up and went out into the street, as I walked we crossed paths. Everything we had was scattered everywhere. When our gazes met, I was suddenly captivated by this fairy tale. While laughing, I arrived late at the bank. My uncle and I exchanged a look and said, “There’s a trick.” A guy wearing a mask said, “Don’t move. Hands up.” We were surrounded by people with stockings over their heads. Suddenly I found myself in a completely different land. Far from people and in close contact with nature. As I walked through the forest, I saw a mystery before me. My heart filled with curiosity and the door opened to a new adventure. Suddenly I was catapulted into the infinity of space. I fell into the void and entered a vortex. With a rapid maneuver, I slid between the stars. At the speed of light, I left everything behind me.

In January 2019, the iconic beverage company Coca-Cola announced a significant collaboration with Megastar, choosing him as the face of its new advertising campaign. This partnership united the brand’s vibrant energy and dynamism with Tarkan’s unmistakable charisma, generating widespread anticipation and interest.

The Megastar of the television commercial, appeared before the cameras ready to inspire and mobilize millions of people. The commercial, produced by Depo Film and directed by Serdar Dönmez, with creation by Ogilvy Istanbul, perfectly captures this synergy. In the footage, the singer is shown dozing at an airport. After sipping a Coca-Cola offered to him, his expression transforms, displaying unstoppable energy. His lively movements quickly spread across social media, creating a contagious excitement that stirs everyone. This campaign demonstrated Tarkan’s power to capture public attention and generate a collective “thrill,” solidifying his image as a figure capable of resonating on a global scale.

Link video Kipir Kipir Bir Coca-Cola?

The relationship between the singer and Fanta has been one of the most enduring and successful collaborations in the Turkish landscape, linking the Megastar to the country’s largest touring music festival: the Fanta Fest / Fanta Gençlik Festivali (Fanta Youth Festival). This partnership has solidified his image as a symbol of youthful energy and large-scale entertainment.

Fanta Gençlik Festivali (2012 and Beyond): The Beginning of a Phenomenon

As early as 2012, Tarkan was the face and soul of the Fanta Gençlik Festivali, as evidenced by the video “TARKAN Fanta Gençlik Festivali HD 2012 Reklam Filmi 2.” This festival, which has toured Turkey for years, is known as the most widespread musical event in the country. Over the last nine years (referring to a specific period of the festival), it has brought together renowned artists and nearly 3 million young people, covering a distance of 71,000 km.

The logistics behind the event are impressive: artists and their equipment, transported by five trucks, ten lorries, fifteen vehicles, and six buses, travel a total of 6,000 km between June and July, reaching 16 cities. Approximately 300 people work continuously at the festival, with a total workforce, including local teams, reaching 2,000 individuals.

The Fanta Fest 2024: Culmination of Enthusiasm and Participation

In 2024, the Fanta Fest continued its tradition, concluding with great enthusiasm in seven provinces of the country. The event brought summer energy, music, and entertainment to various parts of Turkey, with the seventh stop held at the İzmir Fair.

The festival is not just about music: enlivened by the participation of dozens of brands from different sectors (from cosmetics to clothing, from food to technology), the Fanta Fest took place, for example, in Antalya in a truly festive atmosphere. It offered all-day DJ performances, specific festival makeup and hair treatments, games, and competitions. The highlight of this celebration was, in this edition too, the presence and unforgettable performances of Megastar Tarkan, which solidified Fanta Fest’s role as an unmissable event for Turkish youth.

November 2010 marked the beginning of a significant collaboration between Tarkan and National Geographic Turkey, uniting his fame with a cause of global importance: the preservation of nature and the documentation of its wonders.

“Büyük Göçler” (Great Migrations): Tarkan’s Voice

The partnership began with Tarkan’s involvement in the Turkish voice-over for “Great Migrations,” one of the largest productions in National Geographic Channel’s history. His contribution, lending his voice to the series, was widely covered by Turkish newspapers and television channels, attesting to the initiative’s importance. The first episode of the documentary, dubbed by Tarkan, was broadcast in Turkey on November 7, 2010, simultaneously with its global debut.

Link video Tarkan Behind the Scenes of Büyük Göçler

In an interview with National Geographic Magazine, Tarkan explained the genesis of this collaboration: “We were in a meeting discussing a different topic. This new project emerged spontaneously. And I accepted it without any hesitation. I believe my inner voice and my enthusiasm for nature conservation simply made it a reality. When you want something to happen so much, it happens. This is what I realized and learned through this project.” He also commented on the documentary with great admiration: “This is definitely the best documentary ever made about animal migration. There is so much effort and sweat, patience and planning in this work. As a nature lover, it was important for me to be involved. I discovered new things about animals that deeply amazed me.”

Tarkan as a Photographer in Masai Mara, Kenya

Parallel to his voice-over work, Tarkan extended his commitment to nature photography. In early November 2010, his photographs taken in the Masai Mara, Kenya, were published in National Geographic magazine, accompanied by an interview. This interview naturally focused on Tarkan’s activism for environmental issues and his growing passion for photography. The trip to Kenya was his first visit to that “splendid land”: “I found more than I expected. It was exhilarating to see the animals in their natural habitat. However, I was very concerned to see that their natural habitat is shrinking more and more due to the increasing human population.

Link video Tarkan Interview – National Geographic/ Kenia Photography

Sometimes I even felt uncomfortable visiting the parks, thinking that all these animals were disturbed by the vehicles surrounding them.” Tarkan recounted that the most emotional moment of his trip was when he saw the animals from above, as the plane was about to land, and the magnificence of the stars at the campsite.

Passion for Photography and Environmental Commitment

In the interview, Tarkan shared his love for photography: “I took photographs non-stop. There were times when I put the camera aside to just enjoy the moment. But I took so many photographs. And at night, in my tent, I would upload these photos to the computer… those were special moments.” He revealed that he became passionate about photography “4 or 5 years ago,” remaining astonished by the details of animals that the photos revealed to him. “I would like to improve myself in photography. I would like to train in this field. I believe photography is my second obsession after music.”

He also expressed his concern about the agreement between the Chinese and Tanzanian governments to build a highway through the Serengeti, warning: “This agreement will destroy wildlife, leading to the extinction of many animal species.” Tarkan concluded the interview by emphasizing his purpose in taking photographs: “Through the photographs I take, my goal is to share the beauty of nature and animals with others, especially those who live in big cities and tend to completely forget about nature.”

Tarkan’s deep sensitivity towards environmental issues materialized in a significant collaboration with Doğa Derneği (Nature Association), giving rise to the powerful message of the song “Uyan” (Wake Up). Released in July 2008, this track was specifically created to support the joint campaign by Tarkan and Doğa Derneği, aimed at safeguarding flora and fauna. A highly noteworthy element of this project was the participation of Orhan Gencebay, a legend of Turkish music, who accompanied Tarkan in the song with both his unmistakable saz and his voice. This artistic union, under the auspices of the Nature Association, aimed to raise public awareness about the rapid destruction of nature, a problem affecting not only Turkey but the entire world. With “Uyan,” Tarkan sought to emphasize the crucial importance of acting together to prevent further environmental devastation.

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Doğa Derneği’s Message:

The collaboration was amplified by a powerful message from Doğa Derneği, which states: “Nature reclaims its rights written on leaves, on riverbanks, on clouds; rights whose violation will lead to the destruction of life. Recently, we are witnessing numerous devastations. Droughts, floods, fires, and much more. The Pandemic is the latest example of these devastations, and it has shown us that injustice towards exposed nature is the reason for all injustice.”

Single Details for “Uyan”:

• Label: Hitt Müzik, Doğa
• Format: CD, Single, Promo
• Country: Turkey
• Released: July 2008
• Genre: Pop, Folk, World, & Country
• Style: Folk

Production Credits:

• Arrangement, Mixing: Ozan Çolakoğlu
• Design: Ceylan Özdemir
• Editing, Recording, Mixing: Murat Matthew Erdem
• Mastering: Barış Büyük
• Ney: Eyüp Hamis
• Percussion: Mehmet Akatay
• Photography (Nature): Ahmet Özyurt, Ali İhsan Gökçen, Atlas Dergisi, Fatih Pınar, Karel Kreutz, Mehmet Altuğ, Murat Ataol, Murat Bozdoğan, Tamer Zeybel, Turan Çetin
• Photography (Tarkan): Hasan Hüseyin
• Vocals, Bağlama, String Instruments (Cura), String Instruments (Divan Sazı): Orhan Gencebay
• Author: Tarkan

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English Translation of the Song “Uyan” (Wake Up)

His eyes are filled with tears He calls out to all humanity “Find a solution to this problem Come and save me,” he said. Like a bird with a broken wing The poor man’s heart bleeds within. “Before you throw me into the fire Ask your conscience,” he said.

Wake up, wake up, wake up, wake up Put your hand on your heart, before it’s too late Don’t say this road has an uphill end. We will cross mountains if you believe Wake up, wake up, my friend, wake up Put your hand on your heart, before it’s too late. We will overcome together Everything is possible if you believe

Don’t be fooled by saying, “That’s just how things are” Who knows, maybe it’s worth it. You’d better not stray from the right path Open your eyes and look.

Wake up, wake up, wake up, wake up Put your hand on your heart, before it’s too late We will overcome together Everything is possible if you believe

Our land, our homeland, our soil Are disappearing forever Our house, our home, our only nest Are slipping from our hands

Wake up, wake up, wake up, wake up Put your hand on your heart, before it’s too late

Additional Information on the Meaning of the Poem/Song:

• Meaning of the poem: The poem (song lyrics) draws attention to those who suffer, those who despair, and the destruction of nature. It calls on people to wake up, listen to their conscience, and practice solidarity.
• Theme of the poem: Solidarity, hope, conscience, environmental awareness, despair.
• Author of the poem: Tarkan
• Context of the poem: The song lyrics are part of a track written to draw attention to issues related to nature and the environment.

In 2005, Tarkan forged a high-impact partnership with Avea, at the time a major mobile telecommunications operator in Turkey (today operating under the brand Türk Telekom as TT Mobil İletişim Hizmetleri A.Ş., founded in 2004 and the sole GSM 1800 mobile operator in the country). This collaboration led to an extensive communication campaign centered on the single “Ayrılık Zor” (Separation is Difficult).

The song, written and composed by Tarkan himself specifically for the Avea advertising campaign, was a unique initiative of its kind. The single was not available in regular music stores but was given as a gift to Avea subscribers or could be purchased by subscribing to the company. This innovative strategy allowed the single to sell almost half a million copies, demonstrating Tarkan’s enormous appeal. The communication project behind “Ayrılık Zor” involved the story of two fiancés separated by distance, who used the phone as a crucial means to maintain contact, a theme perfectly aligned with the services of a mobile operator. The song was subsequently re-released and published in Mix and Remix versions as well.

Single Details for “Ayrılık Zor”:

• Released On: May 17, 2005
• Format: CD or cassette
• Style: Pop
• Song Length: 4:05 (original “Separation Zor” version only)
• Label: Hitt Music
• Author: Tarkan
• Producers: Ozan Çolakoğlu, Tarkan

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English Translation of the Song “Ayrılık Zor” (Separation is Difficult)

Separation is hard, separation it’s not a bearable pain, my love The cold nights of a foreign land are my destiny, my fate. Oh, oh, if it weren’t for the memory of love Oh, oh, believe me, I wouldn’t have stayed here

Loneliness is hard, loneliness it’s not for every brave man, my love. The nights of a foreign land are deserted I long for the warmth of your beloved skin. Oh, oh, if it weren’t for the memory of love Oh, oh, believe me, I wouldn’t have stayed here

Every goodbye is cruelty, desire devours the soul. The heart knows it must endure, and it does. It says it must leave this land before it wears out and spoils. But the heart cannot do it, it cannot dare.

Love wants to touch, my dear. It wants to be loved, caressed Love wants its beloved by its side. Sometimes love finds its voice and wants to flow from lips to heart. My love, call me, let me hear your voice sometimes, otherwise these separations will become utterly unbearable. Oh, oh, if it weren’t for the memory of love Oh, oh, believe me, I wouldn’t have stayed here

The phrase “Tarkan – Hep Birlikte Milli Takım” also refers to another important collaboration: the song “Bir Oluruz Yolunda” (United for You), which Tarkan composed to support the Turkish National Football Team. This single, also known as “Milli Takım,” was released on April 19, 2002 (in CD or cassette format) under the sponsorship of Pepsi to support Turkey in the 2002 FIFA World Cup. Pepsi’s presence as the main sponsor enormously amplified the reach and impact of this national anthem.

The lyrics and music of the track belong to Tarkan and were adapted from his previously released song “Taş,” from the Karma album. After the album’s release, a music video for the song was filmed on April 20, 2002. “Bir Oluruz Yolunda” was widely used and resonated with great impact during Turkey’s matches at the 2002 World Cup, becoming a true anthem of support.

Single Details for “Bir Oluruz Yolunda”:

• Released: 2002
• Recorded: 2002
• Genre: Pop
• Length: 4:16 (for the “Bir Oluruz Yolunda” original version)
  • Bir Oluruz Yolunda Original Version (4:16)
  • Bir Oluruz Yolunda Alternative Version (4:20)
• Label: Istanbul Plak
• Songwriters: Tarkan, Ozan Varışlı
• Producers: Ozan Çolakoğlu, Tarkan

Tarkan’s Singles Chronology:

• “Özgürlük İçimizde” (2002)
• “Bir Oluruz Yolunda” (2002)
• “Ayrılık Zor” (2005)

This is a perfect example of how Tarkan’s music, supported by a global brand like Pepsi, was used to mobilize the national and sporting spirit of the country.

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English Translation of the Song “Bir Oluruz Yolunda” – United for You

Don’t look at how calm we are We are like storms that erupt without warning Please, don’t underestimate these hearts We will follow you through deserts and seas We won’t let the fields be for enemies, we’ll make them narrow for them

We haven’t forgotten those dreams we built We exchanged all our vows, looking each other in the eye For how many seasons we have waited for this day We have awaited your victories Oh, oh, oh my God

This is not enough, ah, my Turkey, go forward! My moon and star, score a goal, ignite us again! My moon and star, score a goal, ignite us again!

We will search and find your trace You know, we are crazy with passion Both in summer and in winter, wherever you are, we are with you We will be united on your path Come on, push, let hearts thrill! Those trophies rightfully belong to you Bring them here and let it be a celebration!

Filli Boya: “Hayattan Rengi Alın, Geri Neyi Kalır ki?” – If You Take the Color Out of Life, What’s Left?

In 2015, Tarkan starred in the famous advertising campaign for Filli Boya, a leading paint company. The slogan, conceived by Ali Taran, led to a highly successful campaign. Tarkan initially performed the pop version of the song for the campaign, accompanied by Fahir Atakoğlu. At the suggestion of Filli Boya’s Chairman of the Board, Gözde Akpınar, an “alaturka” version of the piece was also included. The advertising film was directed by Ömer Faruk Sorak. This campaign highlighted his artistic versatility even in commercial contexts.

Link video – Hayattan Rengi Alın, Geri Neyi Kalır ki?

Link video Tarkan’dan Alaturka Versiyonula Hayattan Rengi Alın, Geri Neyi Kalır ki?

Tarkan’s influence extends far beyond the world of music, reaching into Turkey’s agricultural export sector. Turkish citrus growers had forged a fruitful collaboration with the Megastar to promote their products, particularly in the Russian market and in countries of the former Soviet Union.

The Previous Successful Campaign:

Already the previous year, Tarkan had been the face of a promotional campaign that led to a 40% increase in Turkish citrus exports to Russia. During that campaign, the artist had posed with his cap amidst baskets of oranges and, for television, had sung the popular Russian song “Ty Pastoy,” winning over the local audience.

Link video Tarkan Narenciye Reklami 1 HD

A New Collaboration on the Horizon for the Album “Adımı Kalbine Yaz”:

With the winter season approaching and the need to further consolidate exports, the Turkish Citrus Promotion Group had once again knocked on Tarkan’s door. The decision to renew the collaboration had been strengthened by the enormous popularity of his new album, “Adımı Kalbine Yaz” (Write My Name on Your Heart), which, despite not yet being officially released in Russia, had already captured attention and entered local radio charts.

The executives of the Citrus Promotion Group had reached a preliminary agreement with Tarkan. A definitive decision on launching the new campaign and the type of promotional film to shoot was made after the official release of Tarkan’s album in Russia, Azerbaijan, and Kazakhstan.

A Surprise Coming for Russian Fans:

For the new campaign, Tarkan had a special surprise in store for the Russian audience: it was expected that the artist would sing one of his own songs in Russian, a gesture that would surely further strengthen the bond with his fans and the Russian market.

In 2004, Opet, one of Turkey’s leading oil companies, chose Tarkan as its endorser for its advertising campaigns. Relying on his undeniable credibility and immense popularity, Opet conveyed its messages to the public through the Megastar. This collaboration was supported by a video commercial featuring Tarkan, strengthening the brand’s image with his charismatic presence.

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In the period spanning 1997 and 1998, the world of music and Disney animation came together in an extraordinary collaboration. Megastar Tarkan lent his voice and talent for the Turkish version of the celebrated animated film “Hercules.”

For the occasion, Tarkan performed the Turkish version of the poignant song “Go the Distance,” titled “Yolundayım” (I’m on My Way). Composed by the legendary Alan Menken, this song is a powerful anthem to determination and courage, messages that Tarkan perfectly embodied. His participation was not limited to singing: Tarkan also dubbed the adult Hercules character in the Turkish version of the film, making his involvement even deeper and more significant.

With his charisma and talent, Tarkan succeeded in conveying the emotion and strength of Hercules’ message, uniting different cultures and languages under the single, powerful language of music. This project not only enriched the film but also brought millions of fans closer worldwide, demonstrating that music is a bridge capable of overcoming any distance.

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English Translation of the Song “Yolundayım” (I’m on My Way) – From the Famous Disney Film “Hercules” Sung by Megastar Tarkan

A place far away… exists in my dreams Where everyone is ready… and waiting for me with open arms. I will give hope… to those who admire me. “You are home… Rejoice” Everyone will say.

I don’t worry, I’m not afraid. I will find my way. I am strong, I won’t give up. I will overcome difficulties.

All the paths I take… require effort. If I overcome it, I will find… the way… home.

I don’t worry, I’m not afraid. I will find my way. I am strong, I won’t give up. I will overcome difficulties.

All the paths I take… require effort. If I overcome it, I will find… the way… home.

Tarkan’s incredible popularity from the earliest years of his career also manifested through his image being used for consumer products, testifying to his pervasiveness in Turkish popular culture. One of the most iconic examples is linked to an ice cream brand dedicated to him: Tarkan Dondurma. In 1995, an interview with Tarkan was circulated in which the famous singer is filmed eating ice cream and sharing his childhood memories related to this sweet treat. This footage, which had already been advertised in 1991 as a real commercial featuring Megastar Tarkan, quickly went viral.

Link video Tarkan Dondurma

In the video, Tarkan openly talks about his childhood and his love for ice cream, while his iconic colored hair stands out. Although Tarkan’s manager had stated that it was not an official commercial, but rather some modified images presented as such, the unreleased footage of Tarkan quickly broke viewing and click records, once again demonstrating his enormous power of attraction over the public.

The connection between Tarkan and the famous snack brand Doritos is a significant example of how the Megastar was able to attract prominent brands from the very beginning of his career, and how his influence has endured over time.

The First Collaborations: Doritos Panço (1994)

One of his earliest and most iconic advertising collaborations dates back to 1994 with Doritos Panço. This commercial, made at the beginning of his career when Doritos entered the Turkish market through the acquisition of Panço, demonstrates how his influence was already recognized by brands from early on.

Link video Tarkan Doritos Panço Reklami

The Return: “Where there’s Doritos, there’s music!” (2008)

Tarkan and Doritos’ paths crossed again after 13 years. In the summer of 2008, Doritos, a brand known for launching advertising campaigns with entertainment stars to boost sales, collaborated again with Tarkan for its campaign “Where there’s Doritos, there’s music!”

The campaign was officially launched on the evening of Thursday, May 15, 2008, at Discorium. The promotion included Tarkan performing three songs and the announcement of the cities that would host the Doritos Tarkan concert series. Fans could participate and get a ticket to the concerts – which started in Bursa in hot August and concluded in Istanbul – by collecting 10 points from Doritos packets.