Tarkan and Disney+

Tarkan Megastar and Disney+: Discovering Completely Different Worlds – The Campaign Directed by DUAL (2023)

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An Ambassador of Excellence for Disney+

The partnership between Megastar Tarkan and Disney+ marked a significant moment in the entertainment landscape in Turkey. More than ten months after its launch in the country, Disney+ continued to strengthen its presence by choosing Tarkan, who was announced as the brand ambassador from the debut, for a new and captivating commercial (launched in 2023).

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The Message: “Discover Completely Different Worlds”

In the film, Tarkan invites the public to explore Disney+’s wide offering, immersing himself in completely different scenarios and influenced by the content he watches. He thus takes viewers on a journey through the Disney+ universe, ranging from romantic comedies to intense action scenes, from compelling documentaries to engaging sci-fi content. The commercial film conveys the message “Discover completely different worlds with Disney+” through Tarkan’s dynamic performance.

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Details of the Disney+ Campaign (2023):

Element	Description
Platform	Disney+ (Brand Ambassador)
Key Message	Discover completely different worlds with Disney+
Agency	TBWA\Istanbul and Disney+ Creative Teams
Director	DUAL (Boran Güney and Erhan Yürük)
Production	Public
Year	2023

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Tarkan’s Narrative Journey in the Commercial:

At the speed of light, I left everything behind.”

The text recited by Tarkan in the spot illustrates the concept of total immersion in the different genres offered by the platform, quickly shifting from one narrative setting to another:

“This morning I woke up and went out into the street, as I was walking we ran into each other.

Everything we had was scattered everywhere.

When our eyes met, I was, suddenly, captured by this fairy tale.

While laughing, I arrived late at the bank.

My uncle and I exchanged glances and said, “There’s a trick.”

A guy wearing a mask said, “Don’t move. Hands up.” We were surrounded by people with tights over their heads.

Suddenly I found myself in a completely different land.

Far from people and close to nature.

While walking in the forest, I saw a mystery ahead of me.

My heart filled with curiosity and the door opened to a new adventure.

Suddenly I was catapulted into the infinity of space.

I fell into the void and entered a vortex.

With a quick maneuver I slipped among the stars.

Tarkan Collection