Tarkan’s Album Dünyayı sesiyle resmeden sanatçı. Her not, bir başyapıtThe artist who painted the world with his voice. Each note,
Tarkan “Ayrılık Zor” (Separation is Difficult) and the Collaboration with Avea (now Türk Telekom) – The Promotional Single (2005)
Thank you for reading this post, don't forget to subscribe!In 2005, Tarkan formed a high-impact partnership with Avea, at the time a major mobile phone operator in Turkey (now operating under the Türk Telekom brand). This collaboration gave rise to a comprehensive communication campaign centered on the single “Ayrılık Zor” (Separation is Difficult).
Unique Strategy: The track, written and composed by Tarkan himself specifically for the Avea advertising campaign, was a unique initiative. The single was not available in regular music stores, but was given away to Avea subscribers or could be purchased by subscribing to a company plan. This innovative strategy allowed the single to sell nearly half a million copies, demonstrating Tarkan’s enormous appeal.
Musical and Thematic Analysis: Distance and Communication
Central Theme: The communication project behind “Ayrılık Zor” involved the story of two lovers separated by distance, who used the telephone as a crucial means to maintain contact—a theme perfectly aligned with the services of a mobile operator. The song was later re-released and published in Mix and Remix versions.
Thematic Structure: The Pain of Distance
The lyrics, melancholic and intimate, speak of the universal theme of distance and the difficulty of separation:
“Separation is difficult, separation is not a bearable pain, my love. The cold nights of the foreign land are my destiny, my fate. (…) My love, call me, let me hear your voice sometimes, otherwise these separations will become entirely unbearable.”
The core message is that, despite the suffering, the memory of love and communication are what allow one to resist loneliness.
Lyrics from the Song “Ayrılık Zor” (Excerpt)
Ayrılık Zor – Separation is Difficult
Loneliness is hard, loneliness
is not for every brave man, my love.
The nights of the foreign land are deserted
I ardently long for the warmth of your beloved skin.
Oh, oh, if it weren’t for the memory of love
Oh, oh, believe me, I wouldn’t have stayed here
My love, call me, let me hear your voice sometimes,
otherwise these separations will become entirely unbearable.
4. Details of the Single “Ayrılık Zor” (2005)
| Element | Details |
| Single | Ayrılık Zor (Separation is Difficult) |
| Artist | Tarkan |
| Author/Lyricist | Tarkan |
| Producers | Ozan Çolakoğlu, Tarkan |
| Release Date | May 17, 2005 |
| Label | Hitt Music |
| Genre / Style | Pop |
| Promotional Platform | Avea (now Türk Telekom) |
| Uniqueness | Promotional Single (Not sold in stores) |