Tarkan’s musical career is filled with well-deserved successes, all stemming from his undeniable talent. A significant step that solidified his journey was the founding of his own production company. In 1997, Tarkan established his record label, Hitt Müzik, located in Levent, Beşiktaş, Istanbul. This strategic move elevated him to the role of both producer and head of his own organizations, giving him greater control over his art and image.

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For more information about Tarkan’s career and upcoming projects, visit his official website.

Tarkan Collection: Buy CDs and Digital Listening

The decision to create Hitt Müzik represented an extremely intelligent approach. His marketing and promotion strategy, as well as his repertoire selection, became a success story that deserves careful analysis. Tarkan not only became the most successful Turkish artist worldwide after 1980 but also earned a place in music history as the Megastar of the late 20th and 21st centuries. The founding of Hitt Müzik played a crucial role in this journey, allowing him to forge his star destiny with a 360-degree vision.

HITT Production (or HITT Müzik & Prodüksiyon) is much more than a simple record label. Founded with the aim of producing Tarkan’s own albums, such as his celebrated Turkish album “Dudu”, the company has also expanded its horizons by producing works by other prominent artists, like Nazan Öncel with her album “Yan Yana Fotoğraf Çektirelim.”

But Hitt Müzik’s activities extend beyond record production. The company also operates as a full-service production company, handling the organization of:

• Video shoots
• Commercial filming
• Concerts

In addition to Tarkan’s own concerts, Hitt Müzik has orchestrated highly resonant events, such as the Harbiye Açıkhava Tiyatrosu (Harbiye Open-Air Theatre) concert series in 2007. This event featured performances by celebrities of the caliber of Ajda Pekkan, Sibel Can, İbrahim Tatlıses, Levent Yüksel, Özcan Deniz, Serdar Ortaç, Ebru Gündeş, the rock band Duman, and even world-renowned Latin guitarist José Feliciano. As part of this event, renowned Turkish rock stars, including Demir Demirkan, Pamela Spence, and Hayko Cepkin, also staged rock musicals, demonstrating Hitt Müzik’s versatility and production ambition.