Tarkan Coca-Cola

Tarkan and Coca-Cola: The Energy of a Global Partnership – The Campaign with Ogilvy Istanbul (2019)

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An Alliance Defined by Dynamism

In January 2019, the iconic beverage company Coca-Cola announced a significant collaboration with Megastar Tarkan, choosing him as the face of its new advertising campaign. This partnership united the brand’s vibrant energy and dynamism with Tarkan’s unmistakable charisma, generating widespread global anticipation and interest.

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The campaign demonstrated Tarkan’s power to capture public attention and generate a “collective thrill,” consolidating his image as a figure capable of resonating on a global scale.

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Case Study: The Coca-Cola Campaign (2019)

The Spot That Shakes Everyone

Tarkan, the protagonist of the television commercial, appeared before the cameras ready to inspire and mobilize millions of people. The film perfectly captures the synergy between the artist and the brand.

The Plot: Tarkan is shown dozing off in an airport. After sipping a Coca-Cola offered to him, his expression transforms, showing unstoppable energy. His lively movements quickly spread across social media, creating a contagious excitement that shakes everyone. The central concept is the energy and transformation derived from sipping the beverage.

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Details of the Coca-Cola Campaign (2019):

Element	Description
Brand	Coca-Cola
Protagonist	Megastar Tarkan
Key Message	Energy, Dynamism, Collective Thrill
Agency	Ogilvy Istanbul
Production	Depo Film
Director	Serdar Dönmez
Year	2019

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