Tarkan’s Album Dünyayı sesiyle resmeden sanatçı. Her not, bir başyapıtThe artist who painted the world with his voice. Each note,
Tarkan and Turkish Citrus: The Face of Promotion in the Russian Market (circa 2010)
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Tarkan’s influence extends far beyond the world of music, reaching the Turkish agricultural export sector. Turkish citrus growers had formed a fruitful collaboration with the Megastar to promote their products, particularly in the Russian market and former Soviet Union countries.
2. The Previous Successful Campaign and Its Impact
The Precedent: Already the previous year (around 2009/2010), Tarkan had been the face of a promotional campaign that led to a 40% increase in Turkish citrus exports to Russia.
Audience Engagement Tactics: During that campaign, the artist posed with his cap amidst baskets of oranges and, for television, sang the popular Russian song “Ty Pastoy,” instantly winning over the local audience.
3. The New Collaboration on the Horizon (“Adımı Kalbine Yaz” Album)
Partnership Renewal: With the winter season approaching and the need to further consolidate exports, the Turkish Citrus Promotion Group had once again knocked on Tarkan’s door.
The Album Factor: The decision to renew the collaboration was reinforced by the enormous popularity of his new album, “Adımı Kalbine Yaz” (Write My Name to Your Heart), which, despite not yet being officially released in Russia, had already captured attention and entered local radio charts.
The Russian Surprise: For the new campaign, it was planned that Tarkan would sing one of his own songs in Russian, a gesture that was sure to further strengthen the bond with his fans and the Russian market after the success of the “Ty Pastoy” cover.
4. Collaboration Details and Future Plans
| Element | Details |
| Commercial Partner | Turkish Citrus Promotion Group (Turkish Citrus Exporters) |
| Target Market | Russia and former USSR Countries |
| Campaign Period (Renewal) | Circa 2010 (in anticipation of winter) |
| Previous Success | 40% Increase in Exports |
| Previous Track (TV) | Cover of the Russian song “Ty Pastoy” |
| Future Strategy | Singing one of his own songs in Russian, leveraging the new album “Adımı Kalbine Yaz.” |