Tarkan Filli Boya

Tarkan Filli Boya: “Hayattan Rengi Alın, Geri Neyi Kalır ki?” – Take the Color Out of Life, What is Left? (2015)

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The Successful Campaign with Filli Boya

In 2015, Tarkan was the star of the famous advertising campaign for Filli Boya, an important Turkish paint company. The slogan, created by the famous advertiser Ali Taran, was: “Hayattan Rengi Alın, Geri Neyi Kalır ki?” (Take the Color Out of Life, What is Left?), which gave rise to a highly successful campaign.

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Artistic Versatility: The commercial was directed by Ömer Faruk Sorak, highlighting Tarkan’s artistic versatility even in commercial contexts.

2. Musical Analysis and Creative Details

The Track: Tarkan initially performed the pop version of the song for the campaign, accompanied by Fahir Atakoğlu (a renowned composer and arranger).

The Alaturka Addition: Upon the suggestion of Filli Boya’s Chairman of the Board, Gözde Akpınar, an “alaturka” (traditional Turkish music) version of the piece was also included, adding cultural depth and a further element of surprise to the campaign. This demonstrates Tarkan’s ability to move gracefully between different genres.

3. Collaboration Details (2015)

Element	Details
Campaign	Filli Boya (Paint Company)
Year	2015
Protagonist	Tarkan
Slogan	“Hayattan Rengi Alın, Geri Neyi Kalır ki?”
Composer/Music	Tarkan, Fahir Atakoğlu
Commercial Director	Ömer Faruk Sorak
Supporting Music	Pop Version and Alaturka Version

Tarkan Collection